Project Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | IKTS4102 |
| Type: | Compulsory / Optional obligatory / Professional Studies |
| Curriculum: | ET 2016 / 2017 / 2018 / 2019 / 2020 / 2021 / 2021V / 2022 / 2023 / 2024 EY 2014 / 2015 / 2016EE I-KT 2011 / 2011EM / 2012 / 2012EM / 2013 / 2013EM KT 2014 / 2014EM / 2014V / 2015 / 2015EM / 2016 / 2016V / 2017 / 2018 / 2018V / 2019 / 2019V / 2020 / 2021 / 2021V / 2022 / 2023 / 2023V / 2024 YT 2017 / 2021 / 2021V / 2022 / 2023 / 2024 |
| Level: | Bachelor of Engineering |
| Year of Study: | 1 / 2 / 3 / 4 (2012-2013 / 2013-2014 / 2014-2015 / 2015-2016 / 2016-2017 / 2017-2018 / 2018-2019 / 2019-2020 / 2020-2021 / 2021-2022 / 2022-2023 / 2023-2024 / 2024-2025 / 2025-2026 / 2026-2027) |
| Credits: | 5 cr |
| Responsible Teacher: | Agbejule, Adebayo |
| Language of Instruction: | English |
Courses
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | I-EM-4N, I-KT-3N | 2012-01-09 – 2012-04-27 | Adebayo Agbejule | English | 2011-12-07 – 2012-01-15 |
| 2 | I-EM-4N, I-IT-4N, I-KT-3N | 2013-01-07 – 2013-04-26 | Adebayo Agbejule | English | 2012-12-07 – 2013-03-04 |
| 3 | I-EM-4N, I-KT-3N, I-ST-3N | 2014-01-06 – 2014-05-03 | Adebayo Agbejule | English | 2013-12-09 – 2014-01-10 |
| 4 | I-KT-3N | 2015-01-05 – 2015-05-23 | Adebayo Agbejule | English | 2014-12-08 – 2015-01-12 |
| 5 | I-EM-4N, I-IT-3N, I-IT-4N | 2015-03-23 – 2015-05-31 | Adebayo Agbejule | English | 2015-03-19 – 2015-04-02 |
| 6 | I-EM-4N, I-KT-2N, I-KT-3N, I-MX-4N | 2016-01-04 – 2016-05-07 | Adebayo Agbejule | English | 2015-12-07 – 2016-01-10 |
| 7 | I-EY-3N, I-MX-4N | 2016-09-01 – 2016-12-31 | Adebayo Agbejule, Riitta Niemelä | English | 2016-08-22 – 2016-09-19 |
| 8 | 2017-01-09 – 2017-04-30 | Adebayo Agbejule | English | 2016-12-12 – 2017-01-16 | |
| 9 | I-EM-4N, I-EY-3N, I-MX-4N | 2017-09-01 – 2017-12-22 | Riitta Niemelä | English | 2017-08-23 – 2017-09-18 |
| 10 | I-ET-3N, I-MX-4N, I-ST-4N | 2018-08-31 – 2018-12-21 | Adebayo Agbejule | English | 2018-08-20 – 2018-09-17 |
| 11 | I-KT-3N, I-KT-3V, I-KT-4N | 2018-08-31 – 2018-12-21 | Adebayo Agbejule | English | 2018-08-20 – 2018-09-17 |
| 12 | I-ET-3N, I-KT-3N, I-MX-4N, I-ST-4N | 2019-09-02 – 2019-12-20 | Emmanuel Ndzibah | English | 2019-08-19 – 2019-09-09 |
| 3001 | ET2018-3, ET2018-3A, ET2018-3B, KT2017-4C, KT2018-3, KT2018-3B, KT2018V-3, KT2018V-3B, YT2017-4, YT2017-4A | 2020-08-01 – 2020-12-31 | Emmanuel Ndzibah | English | 2020-08-17 – 2020-09-11 |
| 3003 | ET2019-3A, ET2019-3B, KT2019V-3B, MX2021-1, ST2018-4A, ST2018-4B | 2021-08-01 – 2021-12-31 | Emmanuel Ndzibah | English | 2021-08-01 – 2021-09-06 |
| 3007 | ET2020-3, ET2020-3A, ET2020-3B, KT2020-3, KT2020-3B, MX2022-1 | 2022-08-30 – 2022-12-31 | Emmanuel Ndzibah, Francis Oyeyiola | English | 2022-08-01 – 2022-09-06 |
| 3008 | ET2021-3B, KT2021-3B, MX2023-1, YT2021-3B | 2023-08-29 – 2023-12-17 | Adebayo Agbejule, Jussi Alahuhtala | English | 2023-08-01 – 2023-09-06 |
| 3012 | ET2021V-4, ET2022-3B, KT2021V-4B, KT2022-3B | 2024-08-30 – 2024-12-20 | Jussi Alahuhtala | English | 2024-08-01 – 2024-09-06 |
The descriptions shown below are for the academic year: 2024-2025
Learning Outcomes
The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.
Student's Workload
70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
Basics of project management in energy business
Contents
Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.
Recommended or Required Reading and Other Learning Resources/Tools
Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments, team works and project work.
Assessment Criteria
1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.
Assessment Methods
Lectures, case assignments, laboratory exercises and examinations.