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Basics of Marketing II

Structure Type: Study unit
Code: RBB0202
Type: Compulsory / Basic Studies
Curriculum: R-TRB 2009
Level: Bachelor of Hospitality Management
Credits: 2 cr
Responsible Teacher: Martin, Elina
Language of Instruction: English

Courses

Impl.Study TimeTeacher(s)LanguageEnrolment
12010-03-08 – 2010-05-01Karl-Johan SmedsEnglish2010-02-15 – 2010-03-14
22011-01-03 – 2011-03-04Heidi HellströmEnglish2010-12-07 – 2011-01-09

Learning Outcomes

The student knows how to utilize creatively and productively contents of marketing by using marketing mix. Student knows the concept of a marketing plan.

Student's Workload

Total work load of the course: 54 h
- of which scheduled studies: 26 h
- of which autonomous studies: 28 h

Prerequisites / Recommended Optional Courses

Basics of Marketing I

Contents

Marketing mix, marketing plan, segmentation.

Recommended or Required Reading and Other Learning Resources/Tools

- Blythe, J. 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall.
- Additional material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

5 = Student can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student can understand the extension from basics of marketing

Assessment Methods

Examination and assignment.


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