Basics of Marketing II
| Structure Type: | Study unit |
|---|---|
| Code: | RBB0202 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TRB 2009 |
| Level: | Bachelor of Hospitality Management |
| Credits: | 2 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | English |
Courses
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 1 | 2010-03-08 – 2010-05-01 | Karl-Johan Smeds | English | 2010-02-15 – 2010-03-14 |
| 2 | 2011-01-03 – 2011-03-04 | Heidi Hellström | English | 2010-12-07 – 2011-01-09 |
Learning Outcomes
The student knows how to utilize creatively and productively contents of marketing by using marketing mix. Student knows the concept of a marketing plan.
Student's Workload
Total work load of the course: 54 h
- of which scheduled studies: 26 h
- of which autonomous studies: 28 h
Prerequisites / Recommended Optional Courses
Basics of Marketing I
Contents
Marketing mix, marketing plan, segmentation.
Recommended or Required Reading and Other Learning Resources/Tools
- Blythe, J. 2001. Essentials of Marketing. 2nd ed. Harlow. Prentice Hall.
- Additional material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
5 = Student can develop state-of-art marketing plan with innovative marketing mix elements solutions
3 = Student can develop state-of-art marketing plan with marketing mix elements decisions
1 = Student can understand the extension from basics of marketing
Assessment Methods
Examination and assignment.