VAMK

Vaihda kieltä: English

Etusivu > Arkistoidut koulutukset > Tietojenkäsittelyn koulutus (TK) > 2015 > Vuosi 2 > Customer Relationship Management (TTKA0903)

Customer Relationship Management

Rakennetyyppi: Opintojakso
Koodi: TTKA0903
Tyyppi: Pakollinen / Ammattiopinnot
OPS: TK 2015
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2016-2017)
Laajuus: 2 op
Vastuuopettaja: Norrgård, Kenneth
Opetuskieli: Englanti

Toteutukset lukuvuonna 2016-2017

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
5T-TK-2-11.9.2016 – 31.12.2016Kenneth NorrgårdEnglanti22.8.2016 – 19.9.2016
6T-TK-2-29.1.2017 – 29.4.2017Kenneth NorrgårdEnglanti12.12.2016 – 16.1.2017

Osaamistavoitteet

The student
- understands the business view of Customer Relationship Management
- understands various concepts of CRM processes and decision-making
- understands how ERP enables CRM process development
- learn basics of a web based CRM system, its implementation and integration

Opiskelijan työmäärä

Total work load of the course: 54 h
- of which scheduled studies: about 26 h
- of which autonomous studies: 28 h
The assesment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

None

Sisältö

Customer Relationship Management (CRM) is a business strategy that is designed to improve customer service. CRM is also aims to increase customer satisfaction, manage the best customers effectively, and gain new quality customers, thus increasing a business’s profitability.
The cource will give an overview of Customer Relationship Management business processes and process development.

Opiskelumateriaali

yet to be determined

Opetusmuoto / Opetusmenetelmät

Lectures, web based studies, assignmnets and project work

Arviointikriteerit

5
Student has a deeper understanding for how successful Customer Relationship Management navigation is an inportant part of today’s competitive business world. The student is able to apply his/her newfound knowledge in ptactice and can propose solutions to potential problems

3
Student has a deeper understanding for how successful Customer Relationship Management navigation is an important part of today’s competitive business world

1
Student has basic knowledge of CRM and is able to explain what its all about

Arviointimenetelmät

Exam or larger project work & workshop (about 50%), Assignments and exercises (about 50%)

Lisätietoja

This course is also open for VAMK students outside the IT degree program and for exchange students


Takaisin