Market Environment in Asia
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIS1402 |
| Tyyppi: | Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot |
| OPS: | T-IB 2011 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 3 (2013-2014) |
| Laajuus: | 7 op |
| Vastuuopettaja: | Nahan-Suomela, Rosmeriany |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The aim of the course is to provide students with an overview of the Asian markets and factors influencing operations of Western companies in Asia.
Opiskelijan työmäärä
Total work load of the course: 189 h
- of which scheduled studies: 90 h
- of which autonomous studies: 99 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basic studies at VAMK
Sisältö
Market characteristics in Asia, strategies used by multinational corporations in Asia, Asian management systems.
Opiskelumateriaali
Lassere, Philip (2006): Strategies For Asia Pacific: Building the Business In Asia. Palgrave MacMillan. USA
Chen, M. (2004): Asian Management Systems. Chinese, Japanese and Korean Styles of Business. Thomson Learning. London.
Opetusmuoto / Opetusmenetelmät
Cooperative learning through problem-based studies and personal learning plan.
Arviointikriteerit
According to the assement of the Asian university
Arviointimenetelmät
Course participation, examination and project assignments.