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Front Page > Archived Education > International Business (T-IB) > 2011 > Year 3 > Market Environment in Asia (TIS1402)

Market Environment in Asia

Structure Type: Study unit
Code: TIS1402
Type: Optional obligatory / Professional Studies
Curriculum: T-IB 2011
Level: Bachelor of Business Administration
Year of Study: 3 (2013-2014)
Credits: 7 cr
Responsible Teacher: Nahan-Suomela, Rosmeriany
Language of Instruction: English

Learning Outcomes

The aim of the course is to provide students with an overview of the Asian markets and factors influencing operations of Western companies in Asia.

Student's Workload

Total work load of the course: 189 h
- of which scheduled studies: 90 h
- of which autonomous studies: 99 h

Prerequisites / Recommended Optional Courses

Basic studies at VAMK

Contents

Market characteristics in Asia, strategies used by multinational corporations in Asia, Asian management systems.

Recommended or Required Reading and Other Learning Resources/Tools

Lassere, Philip (2006): Strategies For Asia Pacific: Building the Business In Asia. Palgrave MacMillan. USA

Chen, M. (2004): Asian Management Systems. Chinese, Japanese and Korean Styles of Business. Thomson Learning. London.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Cooperative learning through problem-based studies and personal learning plan.

Assessment Criteria

According to the assement of the Asian university

Assessment Methods

Course participation, examination and project assignments.


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