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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2010 > Vuosi 2 > European Business Management (TIBS1702)

European Business Management

Rakennetyyppi: Opintojakso
Koodi: TIBS1702
Tyyppi: Valinnainen / Ammattiopinnot
OPS: T-IB 2010
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2011-2012)
Laajuus: 5 op
Vastuuopettaja: Nahan-Suomela, Rosmeriany
Opetuskieli: Englanti

Toteutukset lukuvuonna 2011-2012

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
2T-IB-2-1, T-IB-2-2, T-IB-EX9.1.2012 – 27.4.2012Anna-Lena GroosEnglanti7.12.2011 – 15.1.2012

Osaamistavoitteet

This course will focus on present and future business issues such as management style and marketing in the European Union. The student will get an understanding how enterprises will manage their business as dynamic European economy continues its transformation from national to European market

Opiskelijan työmäärä

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

first year basic studies

Sisältö

the structure of EU, the business environment of EU (such as social, legal, economic and technological), marketing and management style in the European Union.

Opiskelumateriaali

Harris Phil & McDonald Frank(2004 or the latest version): European Business and Marketing. Sage Publications

Opetusmuoto / Opetusmenetelmät

Lectures, reading assignments, active participations in discussions and term papers.

Arviointikriteerit

1
The student understands marketing and management style in European Union business environment

3
The student understands well marketing and management style in European Union business environment and can apply learned issues in practice

5
The student understands marketing and management style in European Union business environment and can to a great extent apply the learned issues in practice

Arviointimenetelmät

Numerical (0-5)
Acitivity and term papers


Takaisin