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Front Page > Archived Education > International Business (T-IB) > 2010 > Year 2 > European Business Management (TIBS1702)

European Business Management

Structure Type: Study unit
Code: TIBS1702
Type: Optional / Professional Studies
Curriculum: T-IB 2010
Level: Bachelor of Business Administration
Year of Study: 2 (2011-2012)
Credits: 5 cr
Responsible Teacher: Nahan-Suomela, Rosmeriany
Language of Instruction: English

Courses During the Academic Year 2011-2012

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
2T-IB-2-1, T-IB-2-2, T-IB-EX2012-01-09 – 2012-04-27Anna-Lena GroosEnglish2011-12-07 – 2012-01-15

Learning Outcomes

This course will focus on present and future business issues such as management style and marketing in the European Union. The student will get an understanding how enterprises will manage their business as dynamic European economy continues its transformation from national to European market

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Prerequisites / Recommended Optional Courses

first year basic studies

Contents

the structure of EU, the business environment of EU (such as social, legal, economic and technological), marketing and management style in the European Union.

Recommended or Required Reading and Other Learning Resources/Tools

Harris Phil & McDonald Frank(2004 or the latest version): European Business and Marketing. Sage Publications

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, reading assignments, active participations in discussions and term papers.

Assessment Criteria

1
The student understands marketing and management style in European Union business environment

3
The student understands well marketing and management style in European Union business environment and can apply learned issues in practice

5
The student understands marketing and management style in European Union business environment and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5)
Acitivity and term papers


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