European Business Management
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIBS1702 |
| Tyyppi: | Valinnainen / Ammattiopinnot |
| OPS: | T-IB 2010 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 2 (2011-2012) |
| Laajuus: | 5 op |
| Vastuuopettaja: | Nahan-Suomela, Rosmeriany |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2011-2012
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 2 | T-IB-2-1, T-IB-2-2, T-IB-EX | 9.1.2012 – 27.4.2012 | Anna-Lena Groos | Englanti | 7.12.2011 – 15.1.2012 |
Osaamistavoitteet
This course will focus on present and future business issues such as management style and marketing in the European Union. The student will get an understanding how enterprises will manage their business as dynamic European economy continues its transformation from national to European market
Opiskelijan työmäärä
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
first year basic studies
Sisältö
the structure of EU, the business environment of EU (such as social, legal, economic and technological), marketing and management style in the European Union.
Opiskelumateriaali
Harris Phil & McDonald Frank(2004 or the latest version): European Business and Marketing. Sage Publications
Opetusmuoto / Opetusmenetelmät
Lectures, reading assignments, active participations in discussions and term papers.
Arviointikriteerit
1
The student understands marketing and management style in European Union business environment
3
The student understands well marketing and management style in European Union business environment and can apply learned issues in practice
5
The student understands marketing and management style in European Union business environment and can to a great extent apply the learned issues in practice
Arviointimenetelmät
Numerical (0-5)
Acitivity and term papers