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Etusivu > Arkistoidut koulutukset > International Business (T-IB) > 2007 > Vuosi 2 > Research Methodology in International Marketing (TIS1101)

Research Methodology in International Marketing

Rakennetyyppi: Opintojakso
Koodi: TIS1101
Tyyppi: Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot
OPS: T-IB 2007
Taso: Tradenomi (AMK)
Opiskeluvuosi: 2 (2008-2009)
Laajuus: 5 op
Vastuuopettaja: Sabel, Thomas
Opetuskieli: Englanti

Toteutukset lukuvuonna 2008-2009

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
5T-IB-2-125.8.2008 – 7.3.2009Thomas SabelEnglanti15.8.2008 – 31.8.2008
6T-IB-2-225.8.2008 – 7.3.2009Thomas SabelEnglanti15.8.2008 – 31.8.2008

Osaamistavoitteet

The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.

Opiskelijan työmäärä

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basic studies

Sisältö

Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.

Opiskelumateriaali

- Kumar, V. 2000. International Marketing Research. USA. Prentice Hall.
- Saunders, M. – Lewis, P. – Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.

Opetusmuoto / Opetusmenetelmät

Lectures, individual and group assignments.

Arviointikriteerit

5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice. 3 the student understands well the main elements of international market research and can apply learned issues in practice. 1 The student has a basic understanding of international market research

Arviointimenetelmät

Written exam 40% assignments 60%. Numerical (0-5).


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