Research Methodology in International Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1101 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2007 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2008-2009) |
| Credits: | 5 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | English |
Courses During the Academic Year 2008-2009
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 5 | T-IB-2-1 | 2008-08-25 – 2009-03-07 | Thomas Sabel | English | 2008-08-15 – 2008-08-31 |
| 6 | T-IB-2-2 | 2008-08-25 – 2009-03-07 | Thomas Sabel | English | 2008-08-15 – 2008-08-31 |
Learning Outcomes
The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Prerequisites / Recommended Optional Courses
Basic studies
Contents
Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.
Recommended or Required Reading and Other Learning Resources/Tools
- Kumar, V. 2000. International Marketing Research. USA. Prentice Hall.
- Saunders, M. Lewis, P. Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, individual and group assignments.
Assessment Criteria
5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice. 3 the student understands well the main elements of international market research and can apply learned issues in practice. 1 The student has a basic understanding of international market research
Assessment Methods
Written exam 40% assignments 60%. Numerical (0-5).