Basics of Marketing I
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBB0301 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-TRB 2009 |
| Taso: | Restonomi (AMK) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 1 | 4.1.2010 – 1.5.2010 | Karl-Johan Smeds | Englanti | 7.12.2009 – 10.1.2010 |
| 2 | 30.8.2010 – 17.12.2010 | Heidi Hellström | Englanti | 20.8.2010 – 13.9.2010 |
Osaamistavoitteet
The student understands the contents of marketing, marketing opportunities and identification of market segmentation. The student gets familiar with the marketing mix and knows the concept of a marketing plan.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Previous studies not needed.
Sisältö
Marketing mix, marketing plan preface, segmentation.
Opiskelumateriaali
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
-Other material provided by the teacher.
Opetusmuoto / Opetusmenetelmät
Lectures, assignments and projects.
Arviointikriteerit
5 = Student can develop simple marketing plan and utilize basics marketing issues succesfully in it
3 = Student can develop simple marketing plan
1 = Student can understand the basics of marketing
Arviointimenetelmät
Examination and assignment.