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Basics of Marketing I

Structure Type: Study unit
Code: RBB0301
Type: Compulsory / Basic Studies
Curriculum: R-TRB 2009
Level: Bachelor of Hospitality Management
Credits: 3 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: English

Courses

Impl.Study TimeTeacher(s)LanguageEnrolment
12010-01-04 – 2010-05-01Karl-Johan SmedsEnglish2009-12-07 – 2010-01-10
22010-08-30 – 2010-12-17Heidi HellströmEnglish2010-08-20 – 2010-09-13

Learning Outcomes

The student understands the contents of marketing, marketing opportunities and identification of market segmentation. The student gets familiar with the marketing mix and knows the concept of a marketing plan.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h

Prerequisites / Recommended Optional Courses

Previous studies not needed.

Contents

Marketing mix, marketing plan preface, segmentation.

Recommended or Required Reading and Other Learning Resources/Tools

- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
-Other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

5 = Student can develop simple marketing plan and utilize basics marketing issues succesfully in it
3 = Student can develop simple marketing plan
1 = Student can understand the basics of marketing

Assessment Methods

Examination and assignment.


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