Marketing Research
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RBA0503 |
| Tyyppi: | Pakollinen / Perusopinnot |
| OPS: | R-TRB 2009 |
| Taso: | Restonomi (AMK) |
| Opiskeluvuosi: | 3 (2011-2012) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Sabel, Thomas |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2011-2012
| Tot. | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|
| 5 | 29.8.2011 – 30.12.2011 | Thomas Sabel | Englanti | 19.8.2011 – 4.9.2011 |
Osaamistavoitteet
The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.
Opiskelijan työmäärä
81h totally, out of which
40h lectures and classes
41h autonomous studies
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basics of Marketing
Sisältö
Special features of marketing research, various research methods, marketing management.
Opiskelumateriaali
- Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.
Opetusmuoto / Opetusmenetelmät
Lectures, assignments and projects.
Arviointikriteerit
1 the student understands some basics about marketing research
3 the student understands well the basics about marketing research and can apply learned issues in practice
5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice
Arviointimenetelmät
Examination 30% and assignments 70%.