VAMK

Change language: Suomi

Front Page > Archived Education > Tourism (R-TRB) > 2009 > Year 3 > Marketing Research (RBA0503)

Marketing Research

Structure Type: Study unit
Code: RBA0503
Type: Compulsory / Basic Studies
Curriculum: R-TRB 2009
Level: Bachelor of Hospitality Management
Year of Study: 3 (2011-2012)
Credits: 3 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: English

Courses During the Academic Year 2011-2012

Impl.Study TimeTeacher(s)LanguageEnrolment
52011-08-29 – 2011-12-30Thomas SabelEnglish2011-08-19 – 2011-09-04

Learning Outcomes

The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.

Student's Workload

81h totally, out of which
40h lectures and classes
41h autonomous studies

Prerequisites / Recommended Optional Courses

Basics of Marketing

Contents

Special features of marketing research, various research methods, marketing management.

Recommended or Required Reading and Other Learning Resources/Tools

- Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Criteria

1 the student understands some basics about marketing research

3 the student understands well the basics about marketing research and can apply learned issues in practice

5 the student understands excellent the basics about marketing research and can to a great extent apply the learned issues in practice

Assessment Methods

Examination 30% and assignments 70%.


Back