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Planning International Marketing

Rakennetyyppi: Opintojakso
Koodi: TLS2104
OPS: LT 2020
Taso: Tradenomi (AMK)
Opiskeluvuosi: 3 (2022-2023)
Lukukausi: Syksy
Laajuus: 5 op
Vastuuopettaja: Skjäl, Heidi
Opetuskieli: Englanti

Toteutukset lukuvuonna 2022-2023

Tot.Ryhmä(t)OpiskeluaikaOpettaja(t)KieliIlmoittautuminen
3004LT2020-3K22.8.2022 – 18.12.2022Heidi SkjälEnglanti1.8.2022 – 6.9.2022

Suoritus rästissä? Katso toteutukset lukuvuonna 2023-2024.

Osaamistavoitteet

The student is able to analyze and make decisions in strategic and operative marketing planning for international markets.

Opiskelijan työmäärä

Total work load of the course 135 h
- lectures and exercises 45 h
- autonomous studies 90 h
The assessment of student's own learning 1 h is included in contact lessons.

Edeltävät opinnot / Suositellut valinnaiset opinnot

Company Internationalization, markkinoinnin perusteet.

Sisältö

International marketing strategy and planning. Strategic and operative planning process.

Aluevaikuttavuus

International companies operating within the region will be used as examples and cases to describe challenges and opportunities of international marketing planning.

Kansainvälisyys

Students are working and learning from international business cases.

Opiskelumateriaali

- Cohen, W.A. 2005. The Marketing Plan. New York. John Wiley
- Articles and other material provided by the teacher

Opetusmuoto / Opetusmenetelmät

Lectures, assignments and projects

Arviointikriteerit

5: The student is excellent at acquiring and systematically selecting information to plan international marketing
- modify the information for various purposes
- assess the correctness and reliability of the information
- understands the development needs in the field and present development measures
- analyse and assess professional issues appearing in practical operations
- justify, giving the theoretical base, for the solutions made when acting in tasks of an expert

3: The student is good at acquiring and systematically selecting information to plan international marketing
- assess the correctness of the information
- justify the solutions made when acting in tasks of an expert
- utilize various problem-solving methods independently
- recognize the development needs in the field

1: The student can find information to plan international marketing
- justify the solutions made when acting in tasks of an expert
- utilize problem-solving methods when given guidance
- find development needs in the field

Arviointimenetelmät

Numerical (0-5). Participation, assignments and project work.


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