Marketing-Mix Elements
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TIA0201 |
| Tyyppi: | Pakollinen / Ammattiopinnot |
| OPS: | IB 2014 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 1 (2014-2015) |
| Laajuus: | 3 op |
| Vastuuopettaja: | Hellström, Heidi |
| Opetuskieli: | Englanti |
Toteutukset lukuvuonna 2014-2015
| Tot. | Ryhmä(t) | Opiskeluaika | Opettaja(t) | Kieli | Ilmoittautuminen |
|---|---|---|---|---|---|
| 24 | T-IB-1-1, T-IB-EX | 1.9.2014 – 19.12.2014 | Heidi Hellström | Englanti | 15.8.2014 – 31.10.2014 |
| 25 | T-IB-1-2, T-IB-EX | 1.9.2014 – 19.12.2014 | Heidi Hellström | Englanti | 15.8.2014 – 31.10.2014 |
Osaamistavoitteet
The student understands required prerequisites before marketing mix decisions are made and can develop a functioning business idea through marketing plan by utilizing marketing-mix elements. Students understands the requirements of working in a group.
Opiskelijan työmäärä
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies and planning of business idea: 41 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
No prerequisites
Sisältö
Marketing strategy, environement, segmentation, market analysis, marketing mix elements (7Ps)
Opiskelumateriaali
-Marketing : concepts and strategies / Sally Dibb ... [et al.] (2006 or the latest edition).
-Other material provided by the teacher
Opetusmuoto / Opetusmenetelmät
Lectures 25h, individual homework 15h, group work 30h, case project 11h.
Arviointikriteerit
5 Student can develop an innovative business idea and perform state of art Marketing Mix decisions through marketing plan. Student works innovatively in a group and understands how to create additional value to the group work
3 Student can utilize the Marketing Mix elements in a business idea and marketing plan and create innovative solutions in a group
1 Student understands the concept of Marketing Mix Elements and knows how to work in a group
Arviointimenetelmät
Numerical (0-5). Exam 50%, marketing plan 50%.