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Front Page > Archived Education > International Business (IB) > 2014 > Year 1 > Marketing-Mix Elements (TIA0201)

Marketing-Mix Elements

Structure Type: Study unit
Code: TIA0201
Type: Compulsory / Professional Studies
Curriculum: IB 2014
Level: Bachelor of Business Administration
Year of Study: 1 (2014-2015)
Credits: 3 cr
Responsible Teacher: Hellström, Heidi
Language of Instruction: English

Courses During the Academic Year 2014-2015

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
24T-IB-1-1, T-IB-EX2014-09-01 – 2014-12-19Heidi HellströmEnglish2014-08-15 – 2014-10-31
25T-IB-1-2, T-IB-EX2014-09-01 – 2014-12-19Heidi HellströmEnglish2014-08-15 – 2014-10-31

Learning Outcomes

The student understands required prerequisites before marketing mix decisions are made and can develop a functioning business idea through marketing plan by utilizing marketing-mix elements. Students understands the requirements of working in a group.

Student's Workload

Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies and planning of business idea: 41 h

Prerequisites / Recommended Optional Courses

No prerequisites

Contents

Marketing strategy, environement, segmentation, market analysis, marketing mix elements (7Ps)

Recommended or Required Reading and Other Learning Resources/Tools

-Marketing : concepts and strategies / Sally Dibb ... [et al.] (2006 or the latest edition).
-Other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures 25h, individual homework 15h, group work 30h, case project 11h.

Assessment Criteria

5 Student can develop an innovative business idea and perform state of art Marketing Mix decisions through marketing plan. Student works innovatively in a group and understands how to create additional value to the group work
3 Student can utilize the Marketing Mix elements in a business idea and marketing plan and create innovative solutions in a group
1 Student understands the concept of Marketing Mix Elements and knows how to work in a group

Assessment Methods

Numerical (0-5). Exam 50%, marketing plan 50%.


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