Basics of Business Tourism
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | RHV9019 |
| Tyyppi: | Valinnainen / Sijoittamaton |
| OPS: | H-VV 2008 |
| Taso: | Täydennyskoulutus yms. |
| Laajuus: | 3 op |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The aim is for the student to get a comprehensive international overview
of business tourism from both a theoretical and practical perspective. The
various sectors of business tourism are presented so that the student becomes familiar with both the supply and demand within this segment of tourism.
Edeltävät opinnot / Suositellut valinnaiset opinnot
Tourism services module
Sisältö
- Definition of business tourism
- Historical development of business travel
- The market for business travel (demand – supply)
- The impacts of business tourism (social, economic and environmental)
- Business travel and sustainability
- Ethical dimension of business tourism
- Basics of travel management
- Travel Policies
- The role of the intermediaries
- Meetings, Incentives, Congresses and Events (MICE)
- How to organize a successful business tourism product
Opiskelumateriaali
Material supplied by the teacher.
Opetusmuoto / Opetusmenetelmät
Lectures
Discussions
Learning by writing (course work report)
Assignments
Oral presentations
Note: the report for the course work should be returned before the presentation!
Arviointimenetelmät
Numeric scale is used (0-5)
- Active participation in contact lessons (75%)
- Assignments (group/individual)
- Course work
- Course work 60%, assignments and activity in class 40%