Basics of Business Tourism
| Structure Type: | Study unit |
|---|---|
| Code: | RHV9019 |
| Type: | Optional / x |
| Curriculum: | H-VV 2008 |
| Level: | Continuing Education etc. |
| Credits: | 3 cr |
| Language of Instruction: | English |
Learning Outcomes
The aim is for the student to get a comprehensive international overview
of business tourism from both a theoretical and practical perspective. The
various sectors of business tourism are presented so that the student becomes familiar with both the supply and demand within this segment of tourism.
Prerequisites / Recommended Optional Courses
Tourism services module
Contents
- Definition of business tourism
- Historical development of business travel
- The market for business travel (demand – supply)
- The impacts of business tourism (social, economic and environmental)
- Business travel and sustainability
- Ethical dimension of business tourism
- Basics of travel management
- Travel Policies
- The role of the intermediaries
- Meetings, Incentives, Congresses and Events (MICE)
- How to organize a successful business tourism product
Recommended or Required Reading and Other Learning Resources/Tools
Material supplied by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures
Discussions
Learning by writing (course work report)
Assignments
Oral presentations
Note: the report for the course work should be returned before the presentation!
Assessment Methods
Numeric scale is used (0-5)
- Active participation in contact lessons (75%)
- Assignments (group/individual)
- Course work
- Course work 60%, assignments and activity in class 40%