VAMK

Vaihda kieltä: English

Etusivu > Ajankohtaiset koulutukset > Energia- ja ympäristötekniikan koulutus (EY) > 2015 > Vuosi 3 > Advanced Sales Management (IEYS0403)

Advanced Sales Management

Rakennetyyppi: Opintojakso
Koodi: IEYS0403
Tyyppi: Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot
OPS: EY 2015
Taso: Insinööri (AMK)
Opiskeluvuosi: 3 (2017-2018)
Laajuus: 3 op
Vastuuopettaja: Saarikoski, Lotta
Opetuskieli: Englanti

Osaamistavoitteet

Based on fundamental insight this course is about further education in Sales. Focus is on understanding customer value creation, modelling and measuring within value based industrial sales.

Opiskelijan työmäärä

Total work load of the student 81 h, of which
- scheduled studies 42 h
- autonomous studies 39 h

Edeltävät opinnot / Suositellut valinnaiset opinnot

Basics of Marketing or similar course in marketing
Busines to Busines Marketing
Industrial Sales Management

Sisältö

Definition of customer value
The paradigm of sales in industry - spiced with inspiration
Added-value parameters and digging deeper in understanding them
SEM
Value based sales models
Exercises

Opiskelumateriaali

Provided by the lecturer

Opetusmuoto / Opetusmenetelmät

Lectures, assignments, team work and project work

Arviointikriteerit

1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts

Arviointimenetelmät

Numerical assesment
Exam 50%
Project work 50%


Takaisin