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Front Page > Archived Education > Business Competence (TLY) > 2015 > Year 2 > Purchasing Behaviour (TLYS1102)

Purchasing Behaviour

Structure Type: Study unit
Code: TLYS1102
Type: Compulsory / Professional Studies
Curriculum: TLY 2015
Level: Master of Business Administration
Year of Study: 2 (2016-2017)
Credits: 5 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Finnish

Learning Outcomes

Course at Seinäjoki AMK (specialisation studies).

The student can categorise and compare different customers. The student can analyse the different ways customers' purchasing occurs and the factors that influence the customers' behaviour. The student is able to relate the customers' purchasing behaviour to sellers' actions and the competitive environment. He can suggest actions to influence customers' purchasing behaviour and provide arguments to support his suggestions. The student is able to assess his own understanding purchasing behaviour.

Student's Workload

Total work load: 135 h.
- scheduled studies: 24 h.
- individual studies: 111 h.
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

No prerequisites.

Contents

- Consumer behaviour
- Organisational purchasing behaviour

Recommended or Required Reading and Other Learning Resources/Tools

To be announced.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.

Assessment Criteria

To be announced.

Assessment Methods

The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.


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