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Basics of Marketing

Structure Type: Study unit
Code: TLA0207
Curriculum: TK 2024
Level: Bachelor of Business Administration
Year of Study: 1 (2024-2025)
Credits: 5 cr
Responsible Teacher: Malin, Timo
Language of Instruction: Finnish

Courses During the Academic Year 2024-2025

Impl.Group(s)Study TimeTeacher(s)LanguageEnrolment
3021LT2024-1A, LT2024-1B2024-08-19 – 2024-12-22Timo MalinFinnish2024-08-01 – 2024-09-06
3023LT2023-1D, LT2024-1C, LT2024-1D2024-08-19 – 2024-12-22Eeva VälikangasFinnish2024-08-01 – 2024-09-06
3025LT2024-1O2024-08-19 – 2024-12-22Eeva VälikangasFinnish2024-08-01 – 2024-09-06
3026TK2024-1A, TK2024-1B2025-01-06 – 2025-04-29Heidi SkjälFinnish2024-12-01 – 2025-01-12
3028LT2024V-1T2024-08-19 – 2024-12-15Heidi SkjälFinnish2024-08-01 – 2024-09-06

Taking the course in advance? See the courses during the academic year 2023-2024.

Learning Outcomes

The student gets familiar with the basic definitions of marketing and learns how to conduct marketing-decisions in companies and organizations.

Student's Workload

Scheduled studies 40 h
Autonomous studies about 30 h
Tasks and other 65 h

LT2024V and W in web.

Prerequisites / Recommended Optional Courses

None

Contents

Customer-oriented marketing, marketing environment, customer behavior, segmenting, marketing mix elements (product, price, place, promotion).

Regional Impact

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Internationality

The course content takes into account the region's businesses in the energy sector, as well as the specific features of international trade.

Recommended or Required Reading and Other Learning Resources/Tools

- Bergström, Seija & Leppänen, Arja 2021. Yrityksen asiakasmarkkinointi. Edita Publishing Oy. Helsinki. Available Tritonia https://www.ellibslibrary.com/tritonia/9789513783082
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Scheduled studies 40 h
Autonomous studies about 30 h
Tasks and other about 65 h

Assessment Criteria

Test:
5: utilise theories, concepts and methods consistently in various situations
3: utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based
1: recognise and understand the essential theories, principles and methods

Assignments:
5: choose appropriate sources for the situation
- assess the sources used
- use the latest international sources and databases in the field
- give reasons for solutions made when acting in tasks of an expert
- use independently various problem solving methods
- recognise development needs in the field

3: the basics of information retrieval
- restrict the need of information
- utilize the essential information resources and databases on the field, international ones included
- take into account the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- define the area of expertise in the field – utilise the problem-solving methods learnt during the study unit
- find the essential parts of the problem
- conceive the phases of a development process

1: recognise the need of information
- search for information from various sources , when given guidance
- make a difference between common knowledge and research knowledge
- is aware of the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- knows the referencing and citation practises
- recognise the area of expertise in his/her field
- utilise the problem-solving methods dealt with during the study unit when given guidance
- has a positive attitude towards developing

Assessment Methods

Team evaluation:
1 Environment analysis 40p
2 Presentation 40p
3 Visitors lesson 10p
4 Own learning analysis 10p


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