Marketing communication in Tourism Businesses
| Structure Type: | Study unit |
|---|---|
| Code: | TLYS1402 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LY 2011 |
| Level: | Master of Business Administration |
| Credits: | 5 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | Finnish |
Learning Outcomes
The student is able to analysis marketing communication and is able to plan such communication according to strategies. The student participates in planning of marketing strategies.
Student's Workload
(5 studiepoints * 27 h = 135 h)
- of which in class: 50 h
- autonomous and virtual: 85 h
Contents
Marketing analysis and methods, forecasting the needs of consumer segments, planning of marketing strategies.
Recommended or Required Reading and Other Learning Resources/Tools
Not defined
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and literature. Exercises
Assessment Criteria
5. Ability to create new on the basis of learned knowledge
3. Ability to make analysis and persuasions
1. Ability to identify and understand
Assessment Methods
Written reports and analysis