Purchasing Behaviour
| Structure Type: | Study unit |
|---|---|
| Code: | TLYS1102 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LY 2011 |
| Level: | Master of Business Administration |
| Credits: | 5 cr |
| Responsible Teacher: | Virtanen, Henrik |
| Language of Instruction: | Finnish |
Learning Outcomes
Course at Seinäjoki AMK (specialisation studies).
The student can categorise and compare different customers. The student can analyse the different ways customers' purchasing occurs and the factors that influence the customers' behaviour. The student is able to relate the customers' purchasing behaviour to sellers' actions and the competitive environment. He can suggest actions to influence customers' purchasing behaviour and provide arguments to support his suggestions. The student is able to assess his own understanding purchasing behaviour.
Student's Workload
Total work load: 135 h.
- scheduled studies: 24 h.
- individual studies: 111 h.
The assesment of student's own learning 1 h is included in contact lessons.
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
- Consumer behaviour
- Organisational purchasing behaviour
Recommended or Required Reading and Other Learning Resources/Tools
To be announced.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.
Assessment Criteria
To be announced.
Assessment Methods
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.