Retail Management
| Structure Type: | Study unit |
|---|---|
| Code: | TLS1602 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-LT 2012 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2014-2015) |
| Credits: | 5 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Learning Outcomes
The student will know the factors that influence the operations and succeeding in retailing in practice. He/she can build up a strategic plan for a store and apply it in practice. The student understands ECR thinking in retail management.
Student's Workload
total work 135 h
scheduled studies 65 h
autonomous studies 70 h
Prerequisites / Recommended Optional Courses
basics of marketing
Contents
Retail operation environment, strategic planning, networking relations, planning of store environment, leadership, security and marketing.
Managing retail operations to satisfy customer needs, how to manage the retailing chain, demand and supply. Using of product strategies and roles in a competitive way.
Recommended or Required Reading and Other Learning Resources/Tools
Finne, Sami; Kokkonen, Tuomas: Asiakaslähtöinen kaupan arvoketju. Kilpailukykyä ECR-yhteistyöllä. WSOYpro 2005.
-articles, www-pages
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, team work, reporting, group exam in scheduled studies 65 h
excursions in stores 20 h
www-pages and marketing of retailing business 20 h
preparation for exam 30 h
Assessment Criteria
1: The student knows the factors that act retailing. She can explain the mechanism in ECR and its benefits for the store and the customer. She can analyze product roles and strategies in a store.
3: As in 1 and the student can critically observe how the store works and choose critical factors for success in different stores. Knows how retail chains work in Finland.
5: As in 1 and 3 and can build up a strategic acting plan for a store and can adapt it in practice. The student can anticipate and react in market in a cost efficient way.
Assessment Methods
numerical (0-5)
group exam 90 %
assignements 10 %