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Front Page > Archived Education > Business Economics (T-LT) > 2010V > Year 3 > Visualization in Media Products (TLS6304)

Visualization in Media Products

Structure Type: Study unit
Code: TLS6304
Type: Optional obligatory / Professional Studies
Curriculum: T-LT 2010V
Level: Bachelor of Business Administration
Year of Study: 3 (2012-2013)
Credits: 5 cr
Responsible Teacher: Backman, Maj-Lis
Language of Instruction: Finnish

Learning Outcomes

Students become familiar with the basic concepts of visual communication. He could give the impression the media coverage of and communicational products. Students are able to perceive sets of text and image.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h

Contents

Media product types, weight of the product typography, visual design, colors, messages, artwork, house style, ad copy

Recommended or Required Reading and Other Learning Resources/Tools

Nieminen T. 2004. Visuaalinen markkinointi. WSOY. Itkonen M. 2004. Typografian käsikirja. RPS-Yhtiöt. Vähämäki M. 2000. Mediatalous. Edita.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lessons, group works, company visits

Assessment Criteria

1 the student understands some basics of visuality in media products
3 the student understands well the basics of visuality in media products and can apply learned issues in practice
5 the student understands excellent the basics of visuality in media products and can to a great extent apply the learned issues in practice

Assessment Methods

Excersises and written exam


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