Visualization in Media Products
| Structure Type: | Study unit |
|---|---|
| Code: | TLS6304 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-LT 2010V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2012-2013) |
| Credits: | 5 cr |
| Responsible Teacher: | Backman, Maj-Lis |
| Language of Instruction: | Finnish |
Learning Outcomes
Students become familiar with the basic concepts of visual communication. He could give the impression the media coverage of and communicational products. Students are able to perceive sets of text and image.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Contents
Media product types, weight of the product typography, visual design, colors, messages, artwork, house style, ad copy
Recommended or Required Reading and Other Learning Resources/Tools
Nieminen T. 2004. Visuaalinen markkinointi. WSOY. Itkonen M. 2004. Typografian käsikirja. RPS-Yhtiöt. Vähämäki M. 2000. Mediatalous. Edita.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lessons, group works, company visits
Assessment Criteria
1 the student understands some basics of visuality in media products
3 the student understands well the basics of visuality in media products and can apply learned issues in practice
5 the student understands excellent the basics of visuality in media products and can to a great extent apply the learned issues in practice
Assessment Methods
Excersises and written exam