Organizational Communication
| Structure Type: | Study unit |
|---|---|
| Code: | TLS6101 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-LT 2010V |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2011-2012) |
| Credits: | 6 cr |
| Responsible Teacher: | Waltermann, Marianne |
| Language of Instruction: | Finnish |
Learning Outcomes
The student gets familiar with the basic concepts and means of marketing communication and understands the importance of communication in the objectives of the organization. He/she will get familiar with creating communication strategies and corporate image. HE/she will be able to write texts that are flawless, natural and formal.
Student's Workload
Total 162 h.
- Scheduled 78 h.
- Project work 84 h.
Prerequisites / Recommended Optional Courses
Tiedottava viestintä. Suullinen ja kirjallinen vaikuttaminen.
Contents
Image, PR, information services, internal communication and administrative communication. Process of personnel magazine. The role on marketing communication, media relations, planning and analysis of copywrite. Language will also be paid attention to.
Recommended or Required Reading and Other Learning Resources/Tools
Juholin, E. 2001. Communicare! Viestintä strategiasta käytäntöön. Inforviestintä. Hämeenlinna. Vuokko, P. 2003. Markkinointiviestintä. Merkitys, vaikutus ja keinot. WSOY. Porvoo.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises, visits, organisation and implementation of a marketing event.
Assessment Criteria
1=Understands the role of organizational communication. Produces basic text used in working life. Participates in project work.
3=Understands the role of organizational communication and marketing communication and strategies of communication. Produces basic text used in working life and uses styles according to situation and target group. Participates actively in project work.
5=Understands and is able to apply and justify organizational communication and produces communication strategies. Produces good quality text used in working life and uses styles according to situation and target group in excellent Finnish. Participates actively and productively in project work.
Assessment Methods
Project portfolio. Numeric 1 - 5.