Personal Selling and Advertising
| Structure Type: | Study unit |
|---|---|
| Code: | TLA0203 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-LT 2005 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2005-2006) |
| Credits: | 3 cr |
| Responsible Teacher: | Skåtar, Kim |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2005-2006
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 1 | T-LT-1-3, T-LT-1-4 | 2006-03-06 – 2006-05-24 | Karl-Johan Smeds | 2006-02-13 – 2006-03-12 | |
| 2 | T-LT-1-1, T-LT-1-2 | 2006-03-06 – 2006-05-24 | Karl-Johan Smeds | 2006-02-13 – 2006-03-12 |
Learning Outcomes
The student will be in command of the process involved in personal selling. The student knows the principles of quality advertising and the process involved in advertising.
Student's Workload
Total work load of the course: 81 h
of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
The importance and purpose of dealing with personal selling and customer service, sales process, relationships and advertising.
Recommended or Required Reading and Other Learning Resources/Tools
Futrell, C. 1998. Fundamentals of Selling. London. McGraw-Hill.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments
Assessment Criteria
1 the student understands some basics of marketing communication and selling
3 the student understands well the basics of marketing communication and can apply learned issues in practice
5 the student understands excellently the basics of marketing communication and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical (0-5). Course participation, completed tasks and examination