Marketing of Housing
| Structure Type: | Study unit |
|---|---|
| Code: | TKEX0301 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | T-KE 2012 |
| Level: | Specialisation Education |
| Year of Study: | 1 (2012-2013) |
| Credits: | 5 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Swedish |
Learning Outcomes
The student knows the working environment of the real estate-agent and its special demands. The student understands the planning process of marketing of housing. He/she also understands the basics of marketing management
Student's Workload
Total workload 135 h
- lessons 50 h
- self studies 85 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
The real estate-agent as a producer of services, marketing of investment- and housing objects. Basics of marketing planning, environment analysis, strategies, how to set objectives, marketing planning and budgeting, control, the role of the personnel in marketing and marketing management.
Recommended or Required Reading and Other Learning Resources/Tools
Kasso, Matti (2005). Asunto- ja kiinteistökauppa. Helsinki: Talentum.
Kim, W. Chan (2005) Sinisen meren strategia. Helsinki: Talentum.
Keski-Kasari, Arja (2002). Markkinoinnin vuosisuunnitelma 2003: case: Huoneistomedia LKV, Seinäjoki. Opinnäytetyö Vaasan ammattikorkeakoulu.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and exercises
Assessment Criteria
1 the student understands some basics about marketing process
3 the student understands well basic about marketing process and can do some marketing work by himself
5 the student understands excellent the basics about the marketing process and can to a great extent apply the learned issues in practice
Assessment Methods
Written exam 50% and cases 50%