European Business Management
| Structure Type: | Study unit |
|---|---|
| Code: | TIBS1702 |
| Type: | Optional / Professional Studies |
| Curriculum: | T-IB 2010 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2011-2012) |
| Credits: | 5 cr |
| Responsible Teacher: | Nahan-Suomela, Rosmeriany |
| Language of Instruction: | English |
Courses During the Academic Year 2011-2012
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 2 | T-IB-2-1, T-IB-2-2, T-IB-EX | 2012-01-09 – 2012-04-27 | Anna-Lena Groos | English | 2011-12-07 – 2012-01-15 |
Learning Outcomes
This course will focus on present and future business issues such as management style and marketing in the European Union. The student will get an understanding how enterprises will manage their business as dynamic European economy continues its transformation from national to European market
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 60 h
- of which autonomous studies: 75 h
Prerequisites / Recommended Optional Courses
first year basic studies
Contents
the structure of EU, the business environment of EU (such as social, legal, economic and technological), marketing and management style in the European Union.
Recommended or Required Reading and Other Learning Resources/Tools
Harris Phil & McDonald Frank(2004 or the latest version): European Business and Marketing. Sage Publications
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, reading assignments, active participations in discussions and term papers.
Assessment Criteria
1
The student understands marketing and management style in European Union business environment
3
The student understands well marketing and management style in European Union business environment and can apply learned issues in practice
5
The student understands marketing and management style in European Union business environment and can to a great extent apply the learned issues in practice
Assessment Methods
Numerical (0-5)
Acitivity and term papers