Multinational Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TGS2002 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2009 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 3 (2011-2012) |
| Credits: | 4 cr |
| Responsible Teacher: | Frank, Kristina |
| Language of Instruction: | English |
Learning Outcomes
The student will get familiar with international markets, market research instruments and marketing instruments and enlarge his methodical, social and personality competences.
Student's Workload
Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h
Prerequisites / Recommended Optional Courses
Basic studies at Vamk
Contents
Development of international trade and direct investments.
International, environmental, political, cultural and other factors influencing international marketing. Analysis and selection of international markets. Forms of market entry. International marketing mix. Strategies for and controlling of world-wide activities.
Recommended or Required Reading and Other Learning Resources/Tools
EU Commission : Euro Marketing
Jeannet, Hennessy : Global Marketing Strategies
IMD : Case Studies
World Wide Web.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group discussions, exercises and cases as individual and group projects.
Assessment Criteria
According to the assessment of the German university
Assessment Methods
Active course participation, (group) presentation of exercises and cases, examination.