Multinational Marketing
| Rakennetyyppi: | Opintojakso |
|---|---|
| Koodi: | TGS2002 |
| Tyyppi: | Pakollinen valinnainen (vaihtoehtoinen) / Ammattiopinnot |
| OPS: | T-IB 2009 |
| Taso: | Tradenomi (AMK) |
| Opiskeluvuosi: | 3 (2011-2012) |
| Laajuus: | 4 op |
| Vastuuopettaja: | Frank, Kristina |
| Opetuskieli: | Englanti |
Osaamistavoitteet
The student will get familiar with international markets, market research instruments and marketing instruments and enlarge his methodical, social and personality competences.
Opiskelijan työmäärä
Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h
Edeltävät opinnot / Suositellut valinnaiset opinnot
Basic studies at Vamk
Sisältö
Development of international trade and direct investments.
International, environmental, political, cultural and other factors influencing international marketing. Analysis and selection of international markets. Forms of market entry. International marketing mix. Strategies for and controlling of world-wide activities.
Opiskelumateriaali
EU Commission : Euro Marketing
Jeannet, Hennessy : Global Marketing Strategies
IMD : Case Studies
World Wide Web.
Opetusmuoto / Opetusmenetelmät
Lectures, group discussions, exercises and cases as individual and group projects.
Arviointikriteerit
According to the assessment of the German university
Arviointimenetelmät
Active course participation, (group) presentation of exercises and cases, examination.