International Marketing Management
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1103 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2007 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2008-2009) |
| Credits: | 7 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | English |
Courses During the Academic Year 2008-2009
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 5 | T-IB-2-2 | 2008-08-25 – 2009-03-07 | Emmanuel Ndzibah | English | 2008-08-15 – 2008-08-31 |
| 6 | T-IB-2-1 | 2009-01-05 – 2009-05-02 | Emmanuel Ndzibah | English | 2008-12-08 – 2009-01-11 |
Learning Outcomes
The student is able to analyze and make decisions from an international point of view. A special emphasis on cultural differences and international marketing strategies.
Contents
Market analysis, cultural effect on strategies and international marketing strategies.
Recommended or Required Reading and Other Learning Resources/Tools
- Usunier, J-C. 1993. International Marketing - a Cultural Approach.
- Youngs et al. 1989. International Market Entry and Development. Prentice Hall.
- Articles and other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, individual studies.
Assessment Methods
Active participation, project assignments and examination. Numerical (0-5).