International Marketing Management
| Structure Type: | Study unit |
|---|---|
| Code: | TIS1103 |
| Type: | Optional obligatory / Professional Studies |
| Curriculum: | T-IB 2006 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2007-2008) |
| Credits: | 7 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | English |
Courses During the Academic Year 2007-2008
| Impl. | Group(s) | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|---|
| 3 | T-IB-2-1 | 2007-08-27 – 2007-12-21 | Emmanuel Ndzibah | English | 2007-08-17 – 2007-09-07 |
| 4 | T-IB-2-2 | 2007-08-27 – 2007-12-21 | Emmanuel Ndzibah | English | 2007-08-17 – 2007-09-07 |
Learning Outcomes
The student is able to analyze and make decisions from an international point of view. A special emphasis on cultural differences and international marketing strategies.
Contents
Market analysis, cultural effect on strategies and international marketing strategies.
Recommended or Required Reading and Other Learning Resources/Tools
- Usunier, J-C. 1993. International Marketing - a Cultural Approach.
- Youngs et al. 1989. International Market Entry and Development. Prentice Hall.
- Articles and other material provided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work, individual studies.
Assessment Methods
Active participation, project assignments and examination. Numerical (0-5).