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Front Page > Archived Education > Business Economics (T-FE) > 2012 > Year 2 > Special Aspects of Marketing (TFS1410)

Special Aspects of Marketing

Structure Type: Study module
Code: TFS1410
Type: Compulsory
Curriculum: T-FE 2012
Level: Bachelor of Business Administration
Year of Study: 2 (2013-2014)
Credits: 15 cr
Responsible Teacher: Virtanen, Henrik
Language of Instruction: Swedish

Learning Outcomes

The aim is that the student knows the special aspects of consumer marketing and knows marketing with focus on business-to-business markets. The student is able to develop marketing activities on consumer and business-to business markets and can implement them in practice.

Courses:
Green marketing (3 cr)
Business-to-Business marketing (2 cr)
Business-to-Business networks (3 cr)
Virtual marketing (4 cr)
Advertising graphics (3 cr)

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, presentations.


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