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Front Page > Archived Education > Business Economics (T-FE) > 2011 > Year 2 > Advertising Graphics (TFS1305)

Advertising Graphics

Structure Type: Study unit
Code: TFS1305
Type: Optional obligatory / Basic Studies
Curriculum: T-FE 2011
Level: Bachelor of Business Administration
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Sabel, Thomas
Language of Instruction: Swedish

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
72012-09-03 – 2012-12-21Thomas SabelSwedish2012-08-13 – 2012-09-07

Learning Outcomes

The objective of the course is to introduce the students to the most common computer programs used in advertising production. The student is also able to plan an advertising campaign with the use of different technical tools. The student understands the importance of planning in advertising production in relation to the success of the organization. The aim of the course is that the student can plan and implement all the advertising work in a company.

Student's Workload

81h out of which
40h lectures and classes and
41h autonomous studies

Prerequisites / Recommended Optional Courses

Basics of Marketing

Contents

Utilization of graphical programs in advertising production.

Recommended or Required Reading and Other Learning Resources/Tools

Program manuals and other material provided by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures and computer-aided assignments.

Assessment Criteria

1 the student understands some basics about advertising graphihcs

3 the student understands well the basics about advertising graphihcs and can apply learned issues in practice

5 the student understands excellent the basics about advertising graphihcs and can to a great extent apply the learned issues in practice

Assessment Methods

Assignments (30%), projectwork (70%). Numerical (0-5)


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