Advertising Graphics
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1305 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2011 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2012-2013) |
| Credits: | 3 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 7 | 2012-09-03 – 2012-12-21 | Thomas Sabel | Swedish | 2012-08-13 – 2012-09-07 |
Learning Outcomes
The objective of the course is to introduce the students to the most common computer programs used in advertising production. The student is also able to plan an advertising campaign with the use of different technical tools. The student understands the importance of planning in advertising production in relation to the success of the organization. The aim of the course is that the student can plan and implement all the advertising work in a company.
Student's Workload
81h out of which
40h lectures and classes and
41h autonomous studies
Prerequisites / Recommended Optional Courses
Basics of Marketing
Contents
Utilization of graphical programs in advertising production.
Recommended or Required Reading and Other Learning Resources/Tools
Program manuals and other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures and computer-aided assignments.
Assessment Criteria
1 the student understands some basics about advertising graphihcs
3 the student understands well the basics about advertising graphihcs and can apply learned issues in practice
5 the student understands excellent the basics about advertising graphihcs and can to a great extent apply the learned issues in practice
Assessment Methods
Assignments (30%), projectwork (70%). Numerical (0-5)