Project Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | TFS1302 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | T-FE 2008 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 2 (2009-2010) |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | Swedish |
Learning Outcomes
The student is informed about the project marketing and project selling. The special characteristics and qualities of projectmarketing and projectselling are covered. A special attention to international orientation is payed during the study period.
Student's Workload
Total work load of the course: 40 h
- of which scheduled studies: 30 h
- of which autonomous studies: 10 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
The characteristics and qualities of project marketing, marketing strategy, project management, project marketing and management of co-operative networks, selling process of the projects.
Recommended or Required Reading and Other Learning Resources/Tools
Cova, Ghauri, Salle. 2002. Project Marketing: Beyond Competitive Bidding. West Sussex, England.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments
Assessment Criteria
5= the student understands excellent the basics about project marketing and can to a great extent apply the learned issues in practice
3= the student understands well the basics about project marketing and can apply learned issues in practice
1= the student understands some basics about project marketing
Assessment Methods
Course participation, completed tasks and examination.