Personal Selling and Advertising
| Structure Type: | Study unit |
|---|---|
| Code: | TFA0203 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | T-FE 2007 |
| Level: | Bachelor of Business Administration |
| Year of Study: | 1 (2007-2008) |
| Credits: | 3 cr |
| Responsible Teacher: | Melin, Kirsti |
| Language of Instruction: | Finnish |
Courses During the Academic Year 2007-2008
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 5 | 2007-08-27 – 2007-10-26 | Paula Lundman | Swedish | 2007-08-17 – 2007-09-07 |
| 6 | 2008-03-10 – 2008-05-30 | Paula Lundman | Finnish | 2008-02-18 – 2008-03-14 |
| 7 | 2008-03-10 – 2008-05-30 | Paula Lundman | Finnish | 2008-02-18 – 2008-03-14 |
Learning Outcomes
The student will be in command of the process involved in personal selling. The student knows the principles of quality advertising and the process involved in advertising.
Contents
The importance and purpose of personal selling and customer service, sales process, relationships and advertising.
Recommended or Required Reading and Other Learning Resources/Tools
Futrell, C. 1998. Fundamentals of Selling. London. McGraw-Hill.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments
Assessment Methods
Course participation, completed tasks and examination