Basics of Marketing
| Structure Type: | Study unit |
|---|---|
| Code: | RTBP0201 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TRB 2011 |
| Level: | Bachelor of Hospitality Management |
| Credits: | 5 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 2 | 2012-01-09 – 2012-03-29 | Heidi Hellström | English | 2011-12-07 – 2012-01-15 |
| 3 | 2013-01-07 – 2013-04-10 | Heidi Hellström | English | 2012-12-07 – 2013-01-07 |
Learning Outcomes
The student understands the contents of marketing, marketing opportunities and identification of market segmentation. The student gets familiar with the marketing mix elements and knows the concept of a marketing plan. Student also understands the connection between customer service and marketing.
Student's Workload
Total work load of the course: 135 h
- of which scheduled studies: 67 h
- of which autonomous studies: 68 h
Contents
Marketing mix, marketing plan, quality management, segmentation.
Recommended or Required Reading and Other Learning Resources/Tools
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
- Grönroos, C. 2000. Service Management and Marketing A Customer Relationship Management Approach. John Wiley & Sons, England.
- Other material provided by the lecturer
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures 50h, individual and group assignments 50h, case project 35h.
Assessment Criteria
5 = Student can develop marketing plan and utilize marketing mix issues innovatively
3 = Student can develop marketing plan and utilize marketing mix issues
1 = Student understands the basics of marketing
Assessment Methods
Numeric (0-5). Exam 50%, marketing plan 50%.