Development of Tourism Products / Experiences
| Structure Type: | Study unit |
|---|---|
| Code: | RBS1301 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-TRB 2011 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2012-2013) |
| Credits: | 6 cr |
| Responsible Teacher: | Smeds, Peter |
| Language of Instruction: | English |
Courses During the Academic Year 2012-2013
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 4 | 2012-09-03 – 2013-03-01 | Mikael Alaviitala | English | 2012-08-13 – 2012-09-07 |
| 5 | 2013-03-04 – 2013-05-24 | Peter Smeds | English | 2013-02-11 – 2013-03-04 |
Learning Outcomes
The aim is for the student to be able to analyse and compare consumer behaviour patterns. The student knows how to plan consumer-based tourism products and he/she is familiar with comprehensive quality thinking. The student realizes the importance of diversifying tourism products. The student is able to apply the basics of customer segmentation in order to develop innovative and experience based tourism products in a profitable manner based on the service provider perspective.
Student's Workload
Total work load of the course: 162
-of which scheduled studies 81
- lectures
- instruction, presentation and analysis of individual and group
learning assignments
- a part of the scheduled studies will be implemented as virtual
web-based studies
- ACP-meetings
- Cooperation with Hogeschool Utrecht, Int. Seminar
-of which autonomous / independent studies 81
- planning, getting familiar with the literature / theories.
- learning assignments
- preparation of report and presentation material.
- web-based studies
Prerequisites / Recommended Optional Courses
Tourism and its Environment course
Contents
Customer-based approach in product development, compiling and packaging of tourism products, pricing, profitability, environmental and quality requirements of a product, marketing and channels of distribution. The market of experience based tourism products (demand - supply). The staging of experiences and the different experience realms. Authenticity as the basis for tourism product evaluation. Progression of economic value through customization.
Recommended or Required Reading and Other Learning Resources/Tools
- Chris Cooper et al. (2005) Tourism: principles and practice. Harlow: Pearson Education.
-Pine, B. Joseph. 1999. The Experience Economy. Boston. Harvard Business School Press
-Pine, B. Joseph. 2007. Authenticity: What Consumers Really Want. Boston. Harvard Business School Press
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, learning by writing, exercises, group discussion, case exercises, computer-based learning.
Assessment Criteria
Grade 5
The student is able to evaluate, categorize, explain and argument those characteristics, concepts, consumer behavior models associated with product development and experiences. The student is able to comprehensively manage the product development process and analyse the key factors from both service provider and customer perspective in a certain functional environment.
Grade 3
The students is able to apply customer-oriented planning of tourism products in an economically profitable manner. The student is able to plan, develop and analyse innovative experience based tourism product packages in a certain functional environment
Grade 1
Recognizes customer segmentation as the basis for product development and is able to identify the preconditions for diversification. The student is able to describe the main characteristics and preconditions for an experience based product and is able to describe them in a certain environment
Assessment Methods
Numeric scale is used (0-5). Active participation, teamwork, individual exercises and a written report of the developing process and presentation of it.