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Front Page > Archived Education > Tourism (R-TRB) > 2011 > Year 2 > Hotel Revenue Management (RBA0403)

Hotel Revenue Management

Structure Type: Study unit
Code: RBA0403
Type: Compulsory / Basic Studies
Curriculum: R-TRB 2011
Level: Bachelor of Hospitality Management
Year of Study: 2 (2012-2013)
Credits: 3 cr
Responsible Teacher: Martin, Elina
Language of Instruction: English

Courses During the Academic Year 2012-2013

Impl.Study TimeTeacher(s)LanguageEnrolment
72012-10-29 – 2013-03-01Claus NorrgrannEnglish2012-10-08 – 2012-10-29

Learning Outcomes

The student knows how to use revenue management in order to maximise the hotel revenue.

Contents

Principles in budgeting hotel revenue, revenue improvement principles, key ratios in profitability and efficiency, price fixing, sales and distribution systems, revenue and yield management.

Recommended or Required Reading and Other Learning Resources/Tools

Material povided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, exercises.

Assessment Criteria

5 – The student masters the basics in hotel budgeting, key ratios and revenue improvement principles by using Revenue- and Yield management systems. The student master basics in room pricing and comprehends the implication of sales and distribution systems.
3 – The student comprehends the basics in hotel budgeting, key ratios and modern hotel revenue improvement principles. The student comprehends the basics in room pricing and is able to identify sales and distribution systems.
1 – The student is able to identify hotel revenue management related functions, key ratios and sales and distribution channels.

Assessment Methods

Examination, exercises.


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