Hotel Revenue Management
| Structure Type: | Study unit |
|---|---|
| Code: | RBA0403 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TRB 2010 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Martin, Elina |
| Language of Instruction: | English |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 6 | 2011-10-24 – 2012-03-02 | Claus Norrgrann | English | 2011-10-03 – 2011-10-30 |
Learning Outcomes
The student knows how to use revenue management in order to maximise the hotel revenue.
Contents
Principles in budgeting hotel revenue, revenue improvement principles, key ratios in profitability and efficiency, price fixing, sales and distribution systems, revenue and yield management.
Recommended or Required Reading and Other Learning Resources/Tools
Material povided by the lecturer.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, exercises.
Assessment Criteria
5 – The student masters the basics in hotel budgeting, key ratios and revenue improvement principles by using Revenue- and Yield management systems. The student master basics in room pricing and comprehends the implication of sales and distribution systems.
3 – The student comprehends the basics in hotel budgeting, key ratios and modern hotel revenue improvement principles. The student comprehends the basics in room pricing and is able to identify sales and distribution systems.
1 – The student is able to identify hotel revenue management related functions, key ratios and sales and distribution channels.
Assessment Methods
Examination, exercises.