Tourism Products
| Structure Type: | Study unit |
|---|---|
| Code: | RBS1102 |
| Type: | Optional obligatory / Basic Studies |
| Curriculum: | R-TRB 2009 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 2 (2010-2011) |
| Credits: | 3 cr |
| Responsible Teacher: | Salomaa, Kirsi |
| Language of Instruction: | English |
Learning Outcomes
The student can analyse the features of tourism products.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies 40 h
- of which indipendent studies 26 h
- of which group work 15 h
Prerequisites / Recommended Optional Courses
No prerequisites
Contents
Getting familiar with various product groups, networking in tourism, the importance of quality in tourism, rural tourism products, conference tourism products, event tourism products, corporate tourism products such as incentive travelling.
Recommended or Required Reading and Other Learning Resources/Tools
- Stephen J. Page & Joanne Connell (2006) Tourism. A modern synthesis. Thomson.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Conceptualization of a general view, interactive questioning, interactive lecture, study discussion, exercises and computer-based learning.
Assessment Criteria
Grade 5
The student identifies critical factors of tourism businesses and is able to sugest innovative and motivated development efforts.
Grade 3
The student understands the success factors of a tourist product and is able to use different analyzing methods to develop the product.
Grade 1
The student is able to recognize the terms for a successful tourist product and understand the importance of networking.
Assessment Methods
Numeric scale is used (0-5). Active participation, group work and individual exercises, written report and presentation of a tourism product.