Basics of Marketing I
| Structure Type: | Study unit |
|---|---|
| Code: | RBB0301 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TRB 2009 |
| Level: | Bachelor of Hospitality Management |
| Credits: | 3 cr |
| Responsible Teacher: | Hellström, Heidi |
| Language of Instruction: | English |
Courses
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 1 | 2010-01-04 – 2010-05-01 | Karl-Johan Smeds | English | 2009-12-07 – 2010-01-10 |
| 2 | 2010-08-30 – 2010-12-17 | Heidi Hellström | English | 2010-08-20 – 2010-09-13 |
Learning Outcomes
The student understands the contents of marketing, marketing opportunities and identification of market segmentation. The student gets familiar with the marketing mix and knows the concept of a marketing plan.
Student's Workload
Total work load of the course: 81 h
- of which scheduled studies: 40 h
- of which autonomous studies: 41 h
Prerequisites / Recommended Optional Courses
Previous studies not needed.
Contents
Marketing mix, marketing plan preface, segmentation.
Recommended or Required Reading and Other Learning Resources/Tools
- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
-Other material provided by the teacher.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
5 = Student can develop simple marketing plan and utilize basics marketing issues succesfully in it
3 = Student can develop simple marketing plan
1 = Student can understand the basics of marketing
Assessment Methods
Examination and assignment.