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Basics of Marketing

Structure Type: Study unit
Code: RBA0501
Type: Compulsory / Basic Studies
Curriculum: R-TRB 2008
Level: Bachelor of Hospitality Management
Year of Study: 1 (2008-2009)
Credits: 5 cr
Responsible Teacher: Martin, Elina
Language of Instruction: English

Courses During the Academic Year 2008-2009

Impl.Study TimeTeacher(s)LanguageEnrolment
42008-08-25 – 2008-12-20Karl-Johan SmedsEnglish2008-08-15 – 2008-09-07

Learning Outcomes

The student understands the contents of marketing and quality concepts. The student gets familiar with the marketing mix and different quality standards. The student also knows the concept of a marketing plan and understands the connection between quality management and corporate result.

Contents

Marketing mix, marketing plan, quality management.

Recommended or Required Reading and Other Learning Resources/Tools

- Kotler, P. 1997. Marketing Management, analysis, planning, implementation and control. 9th International Ed. Prentice-Hall Inc.
- Grönroos, C. 2000. Service Management and Marketing – A Customer Relationship Management Approach. John Wiley & Sons, England.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments and projects.

Assessment Methods

Examination and assignment.


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