Basics of Marketing I
| Structure Type: | Study unit |
|---|---|
| Code: | RTA0301 |
| Type: | Compulsory / Basic Studies |
| Curriculum: | R-TR 2010 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 1 (2010-2011) |
| Credits: | 3 cr |
| Responsible Teacher: | Björkman, Päivi |
| Language of Instruction: | Finnish |
Learning Outcomes
The student can build up an innovative and successful marketing plan and plan a working business idea with its marketing mix
Student's Workload
total 80 h
scheduled studies 40 h
autonomous studies 40 h
Prerequisites / Recommended Optional Courses
None
Contents
The basics of marketing, marketing environment, consumer behavior, business ideas, segmentation and product decisions
Recommended or Required Reading and Other Learning Resources/Tools
Bergström, S. - Leppänen, A. 2003. Yrityksen asiakasmarkkinointi. Helsinki. Edita Prima Oy
Blythe, J. 2001. Essentials of Marketing. Harlow. Prentice Hall
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, group work and written exam
Assessment Criteria
1: The student knows how the environment effects on business
She can build a business idea responsing to the environment.
The student understands the meaning of marketing concept.
3: as in 1 and the student can follow up the results and apply marketing theirues in practice.
5: as in 1 and 3 and the student can analyze and combine marketing theories and use them as tools to realize business strategies.
Assessment Methods
numerous 0-5
exam 80 %, reports 20 %