Marketing Research
| Structure Type: | Study unit |
|---|---|
| Code: | RRA0503 |
| Type: | Compulsory / Professional Studies |
| Curriculum: | R-TR 2009 |
| Level: | Bachelor of Hospitality Management |
| Year of Study: | 3 (2011-2012) |
| Credits: | 3 cr |
| Responsible Teacher: | Sabel, Thomas |
| Language of Instruction: | Swedish |
Courses During the Academic Year 2011-2012
| Impl. | Study Time | Teacher(s) | Language | Enrolment |
|---|---|---|---|---|
| 5 | 2012-01-09 – 2012-04-27 | Thomas Sabel | Swedish | 2011-12-07 – 2012-01-15 |
Learning Outcomes
The student is familiar with different marketing research methods. He/she knows the role of marketing research in the marketing decision-making process and the importance of being critical towards research results. The student knows how to conduct small-scale marketing researches.
Student's Workload
Total work load of the course: 81 h
of which scheduled studies: 39 h
- of which autonomous studies: 42 h
Prerequisites / Recommended Optional Courses
Basics of Marketing I and II
Contents
Special features of marketing research, various research methods, marketing management.
Recommended or Required Reading and Other Learning Resources/Tools
Malhotra, N. K. - Birks, D. F. 2000. Marketing Research, an applied approach. European Edition. Pearson Education Limited.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, assignments and projects.
Assessment Criteria
1 The student understands the basics of Marketing Research
3 The student understands well the basics of Marketing Research and can apply learned issues in practice
5 The student understands excellently the basics of Marketing Research and can to a great extent apply learned issues in practice
Assessment Methods
Examination (30%) and project (70%). Numerical 0-5.